We don’t dictate how clubs invest sponsor revenue, but we strongly advise that it is used for development purposes and not for funding operational costs. Most sponsors want to see their money going into community development as they feel it maximises their investment. We suggest that clubs should be seen to have invested in their junior and mini sections in particular. This is particularly important when you are looking for some form of matching. Our partners Winning Edge can advise on this.
We can advise you on best practice for investing sponsorship revenue so that your playing base at the junior level increases year on year, which in turn makes your club a more attractive sponsorship proposition. We use the collective experience of the clubs we work with and our own marketing expertise to help new club partners to maximise their revenue potential and to turn themselves into professionally marketed operations.
